shoppers spend even more, so really, we're being highly manipulated when we walk into a mall. >> we're going a little bit off the story, but there was a survey not that long ago, about a man who smells like cinnamon rolls, women are attracted to them. but maybe it is the other way around, the men that came in a woman's home, smelled the cinnamon rolls, the chances of getting married were improved. how do we buffer ourselves away from? >> well, there are ways, to protect yourself, gift-giving in a healthy way. one thing, plan ahead, make a list, check it twice. number two, when you go to the mall, don't veer from the list, meaning, buying one for them, two for me. however, if you stuck to your list and budget, it is always good to reward good behavior.